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A content marketing strategy is a plan for building an audience. Elements of content marketing strategy include goal setting, audience, a value proposition, a content marketing mission statement, a buyer journey map, and content creation, promotion, and analysis plans for how content marketing assets and programs work.
You should create content that clients will find relevant and useful. Leading candidates include blog posts, articles, eBooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of interactive content. You are currently reading an online marketing FAQ, which can also be a good example for you because it allows you to answer all the questions you are often asked the visitor.
A functional, up-to-date website has running costs depending on hosting, updates, performance, SEO, content, etc., and can sum up to few hundreds euro per month.
Email, social media, search, and other elements of your digital marketing mix depend on delivering useful content. Although video broadcasts, podcasts, and media galleries offer other options, a blog is by far the most common tactic for distributing marketing content on a channel over which you have full control.
First, look at the main social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research user demographics and behavior patterns, and consider the type of content you’ll be sharing.